CREATIVITY & INNOVATION

Stanford Medical's Risk Authority is a healthcare technology consulting firm based in Palo Alto. Our partnership with the Silicon Valley brand redefined the client and creative relationship. Our engagement with The Risk Authority Stanford went far beyond traditional graphic design and advertising to be as far-ranging as interior design and directing sales films.

Stanford Medical approached me to consult on the relaunch identity of their brand after the realization their in-house created branding and website did not adequately represent the quality of their innovative services, nor could it compete in the market. My team and I were thrilled to have had the opportunity to design and engineer their entire communications system.

 

As the company grew and created additional brands, I partnered with senior management to develop and bring those brands to life in the marketplace.

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DESIGN 
THINKING

During my time with TRA, we participated in naming, designing, and art-directing three books written by the company CEO and thought leader. The books focus on incorporating Stanford's Design Thinking approach. The messaging was created to inspire healthcare leaders and executives to become innovators by fostering innovation within their own organizations. 

We also developed print and digital promotional materials and messaging to support the launch of each book.
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What we did

Brand Collaboration
Creative Direction

Competitive Analysis

Brand Audit

Brand Positioning

Brand Architecture

Branding Strategy

Sub-Brand Development

Brand Personality

Brand Tone-of-Voice

Brand Direction

 Naming

Brand Identity

Logo Design

Print Collateral

Web Design

Advertising Campaigns

Space Design

Art Direction-Photography

Copywriting

Graphic Design

Marketing Online/Offline

Clothing

Signage/Display Banners

National Events & Booths

Social Media 

Blog/Article Strategy

Video & Webcast Direction

Script Writing

 Personal Styling

Campaign Strategy

Animated Graphics

Content Strategy

Oversee Vendors

 Project Management

Brand Guide