CREATIVITY & INNOVATION
Stanford Medical's Risk Authority is a healthcare technology consulting firm based in Palo Alto. Our partnership with the Silicon Valley brand redefined the client and creative relationship. Our engagement with The Risk Authority Stanford went far beyond traditional graphic design and advertising to be as far-ranging as interior design and directing sales films.
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Stanford Medical approached me to consult on the relaunch identity of their brand after the realization their in-house created branding and website did not adequately represent the quality of their innovative services, nor could it compete in the market. My team and I were thrilled to have had the opportunity to design and engineer their entire communications system.
As the company grew and created additional brands, I partnered with senior management to develop and bring those brands to life in the marketplace.
DESIGN
THINKING
During my time with TRA, we participated in naming, designing, and art-directing three books written by the company CEO and thought leader. The books focus on incorporating Stanford's Design Thinking approach. The messaging was created to inspire healthcare leaders and executives to become innovators by fostering innovation within their own organizations.
We also developed print and digital promotional materials and messaging to support the launch of each book.
What we did
Brand Collaboration
Creative Direction
Competitive Analysis
Brand Audit
Brand Positioning
Brand Architecture
Branding Strategy
Sub-Brand Development
Brand Personality
Brand Tone-of-Voice
Brand Direction
Naming
Brand Identity
Logo Design
Print Collateral
Web Design
Advertising Campaigns
Space Design
Art Direction-Photography
Copywriting
Graphic Design
Marketing Online/Offline
Clothing
Signage/Display Banners
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National Events & Booths
Social Media
Blog/Article Strategy
Video & Webcast Direction
Script Writing
Personal Styling
Campaign Strategy
Animated Graphics
Content Strategy
Oversee Vendors
Project Management
Brand Guide
