In 2025, Havas launched a campaign championing neurodiversity as the creative industry’s future. Taking the world’s most prestigious creative stage to drive the point home, Havas kicked off its presence at the Cannes Lions International Festival of Creativity with speakers such as Donna Murphy and Lola Young. In addition to the main stage, the launch graphics were present across digital billboards along the Croisette, the famous boulevard in the French city that hosts the convention center where the festival takes place each year. The teaser graphics on the billboards drove curious minds to unique landing pages hosting informative downloadable materials.

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Interactive graphics, social media posts, and print and digital materials supported and promoted the event before and during the festival.