IN-STORE
RETAIL ENVIRONMENTs
All brands have different challenges, but ultimately I find they all have the same goal — to bring their brand promise and vision to life, and make deeper emotional connections with customers.
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Below is a sampling of some of the retail brands I have partnered with.
01
SLEEP NUMBER BED
Art Direction / Design / Team Lead
The Sleep Number concept was the platform for a total relaunch of the Select Comfort company. A new visual language that leverages the bed’s patented, digital remote-control display was developed and ultimately integrated into every element of communication, from advertising and store design to collateral and employee materials.
02
MERCEDES BENZ
Art Direction / Design
Dealership signage and collateral materials for S-Class, GL Launch, and full line collateral.
03
SUBWAY
Art Direction / Design
Subway in-store signage, window displays, menus, point of sale graphic materials, and product merchandising.
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04
HALLMARK FLOWERS
Art Direction / Design
Designs for the Hallmark Flowers logo, packaging, collateral materials, TV, print, in-store signage, website, and employee materials were all successfully integrated to reflect the "organic elegance" vision.
05
WALMART
Art Direction / Design / Team Lead
Nationwide in-store signage and merchandising. The concepts went beyond dramatic overhead aisles to an unprecedented unification in look and feel for retail merchandise, food products, private label packaging, third party displays, plus fresh bakery items, and holiday-themed partyware.
06
Lean Cuisine & Stouffer’s
Art Direction / Design / Team Lead
In partnership with Bally's Total Fitness, Stouffer's asked us to create posters, and signage to promote and sell the food items in the gyms.
