Hello.
I’m Nichole, an award-winning Design Director based in Southern California. I specialize in creating brand identities, environments, and communications that transform, drive business, and enhance people’s lives.
NICHOLE A. FOWLEr, phd
Design DIRECTOR
BRAND EXPERTISE
Luxury / Wellness /
Automotive / Pharma / Retail /
Technology / Food & Beverage /
Beauty & Aesthetics
EDUCATION
Ph.D., Psychology
Santa Barbara / 2021
Master's Degree, Psychology
Santa Barbara / 2019
Bachelor's Degree, Graphic Design
New York City / 1996
Study Abroad, Design
Amsterdam, Holland / 1994
With 20+ years of experience art directing and designing for global agencies and leading in-house brand teams, Nichole has cemented her philosophy that to revolutionize brands, you need a dedicated vision driven by curiosity and passion. This vision is supported by a multidisciplinary approach born from Nichole’s unique Design and Psychology background.
Honing her creative skills in New York City, Nichole is now a Southern California-based Art Director and award-winning Graphic Designer. She brings big brand experience and worldwide design expertise to her clients, but it is her passion for inspired communications fused with a love of all things that evoke wonder and spark curiosity that sets her apart.
Nichole has unparalleled experience working on global branding projects for luxury brands such as Mercedes-Benz, Volvo, Evian, Sleep Number Stores, and E & J Gallo Wines. Additionally, she has developed identities, events, trade shows, packaging, and digital media for a broader range of clients that includes, among others, Pfizer, Janssen, Johnson & Johnson, Hallmark, Walmart, Intel, Universal Studios, Glaxo Smith Kline, Lean Cuisine, Coppertone, Subway, Fortune, and Stanford University Medicine.
Nichole’s enthusiastic, hands-on approach has helped some of the world’s leading brands to realize their vision through bold, compelling communications and innovative, creative strategies.
THE PROCESS
For me, being creative starts with curiosity, before putting my pen to paper, I work with you to ask “better” questions. Questions that get to the heart of your brand’s attitude. From there we develop a holistic solution for your brand, one that blends intelligence and creativity to differentiate your business
Whether engineering a fully integrated campaign, orchestrating the nuts and bolts of a national event, or creating a new brand identity, I ensure the creative vision is carefully tended too, and fully realized.
My approach is a
customized experience
tailored to each client, each brand, and each individual.
My interdisciplinary teams create multifaceted experiences that connect people to brands in harmonious, meaningful,
and emotional ways.