LOOKS GOOD ENOUGH TO EAT
When it comes to food packaging and advertising, you could say I’ve spent our time in the kitchen. With years of experience handling a multitude of food and beverage brands, across a number of different sub-categories I have perfected one simple rule: it must look good enough to eat.
For Subway there were quite a lot of in-store and promotional materials created. The graphics created accompanied the "Gerad," and "Eat Fresh,"
TV and print advertising campaigns.
Logos / Merchandising / Signage / Retail events
Booths and event materials / Photoshoots / Art Direction
Gallo Wines & Spirits
Mirassou / Kim Crawford /
William Hill / E&J Brandy /
New Amerstdam Gin /
Black Swan / Barefoot Wine
These packaging examples are a snapshot of a more comprehensive design exploration for an unusual snack food. Our exploration encompassed targets ranging from teen boys to a more conservative, mature ‘snackie’ audience. The graphics addressed multiple flavors and product names.
This case study is a favorite of mine, as it demonstrates a multi-disciplinary contribution, including competitive research and analysis, naming, logo and package design, and dynamic presentations.
The Walmart Creative Team focused on in-store signage and seasonal graphics nationwide. The concepts went beyond dramatic overhead archways in the “action alley” aisles to an unprecedented unification in look and feel for retail merchandise, food products, private label packaging, third party displays, plus fresh bakery items and holiday-themed partyware.
Lean Cuisine and Stouffer’s, agency clients during my time as Design Director at Euro RSCG New York, now Havas Worldwide, partnered with Bally’s Total Fitness. The partnership put the brand face to face with its core audience of health-conscious consumers.
We were asked to create a retail campaign that would take full advantage of this unique marketing opportunity to sell the food product in the gyms. Adapting the imagery and tonality of the Lean Cuisine advertising, we created compelling graphics and headlines that effectively reached and enticed this target. To accommodate various floor plans, we designed a variety of communication materials (posters, TV danglers, window decals mini-clings, and display cards to promote national awareness throughout multiple gym locations.
The results were a booming success, with the product consistently selling out.
Kim Crawford Wine & Evian