LOOKS GOOD ENOUGH TO EAT
Food & Beverage
When it comes to food packaging and advertising, you could say I’ve spent my time in the kitchen. With years of experience handling a multitude of food and beverage brands, across a number of different sub-categories I have perfected one simple rule: it must look good enough to eat.
GALLO WINES & SPIRTS
Collateral Materials / Print Advertising / In-store POS
Mirassou / Kim Crawford /William Hill / E&J Brandy /
New Amerstdam Gin /Black Swan / Barefoot Wine
For Subway, there were quite a lot of in-store and promotional materials created. The graphics created accompanied the "Gerad" and "Eat Fresh,"
TV and print advertising campaigns.
Logos / Merchandising / Signage / Retail events /
Booths and event materials / Photoshoots / Art Direction
These packaging examples are a snapshot of a more comprehensive design exploration for an unusual snack food. Our exploration encompassed targets ranging from teen boys to a more conservative, mature ‘snackie’ audience. The graphics addressed multiple flavors and product names.
This case study is a favorite of mine, as it demonstrates a multi-disciplinary contribution, including competitive research and analysis, naming, logo and package design, and dynamic presentations.