LOOKS GOOD ENOUGH TO EAT
Food & Beverage
When it comes to food packaging and advertising, you could say I’ve spent my time in the kitchen. With years of experience handling a multitude of food and beverage brands, across a number of different sub-categories I have perfected one simple rule: it must look good enough to eat.
PRINT ADVERTISING
Evian
GALLO WINES & SPIRTS
Collateral Materials / Print Advertising / In-store POS
Mirassou / Kim Crawford /William Hill / E&J Brandy /
New Amerstdam Gin /Black Swan / Barefoot Wine
SUBWAY
IN-STORE SIGNS
For Subway, there were quite a lot of in-store and promotional materials created. The graphics created accompanied the "Gerad" and "Eat Fresh,"
TV and print advertising campaigns.
Logos / Merchandising / Signage / Retail events /
Booths and event materials / Photoshoots / Art Direction
FRENCH'S MUSTARD
FREAKIN' NUTS
These packaging examples are a snapshot of a more comprehensive design exploration for an unusual snack food. Our exploration encompassed targets ranging from teen boys to a more conservative, mature ‘snackie’ audience. The graphics addressed multiple flavors and product names.
This case study is a favorite of mine, as it demonstrates a multi-disciplinary contribution, including competitive research and analysis, naming, logo and package design, and dynamic presentations.
WALMART
IN-STORE
As co-lead of the Walmart Creative Team, we focused on in-store signage and seasonal graphics nationwide.
The concepts went beyond dramatic overhead archways
in the “action alley” aisles to
an unprecedented unification in look and feel for retail merchandise, food products, private label packaging, third party displays, plus fresh bakery items and holiday-themed mateerials.
STOUFFER'S
LEAN CUISININE
Lean Cuisine and Stouffer’s agency clients during my time as Design Director at Euro RSCG New York, now Havas Worldwide, partnered with Bally’s Total Fitness. The partnership put the brand face-to-face with its core audience of health-conscious consumers.
We were asked to create a retail campaign that would take full advantage of this unique marketing opportunity to sell the food product in the gyms. Adapting the imagery and tonality of the Lean Cuisine advertising, we created compelling graphics and headlines that effectively reached and enticed this target. To accommodate various floor plans, we designed a variety of communication materials (posters, TV danglers, window decals, mini-clings, and display cards to promote national awareness throughout multiple gym locations.
