Sleep Number Bed
By Select Comfort
How do you change a mattress company, into an IDEA?
Needing a way to increase their brand awareness and sales in the premium-priced mattress category, Select Comfort approached the agency with the challenge of overcoming traditionally low consumer interest in this market sector.
The solution: Beds are boring; however, solving the problem of sleep deprivation is compelling. The agency focused on the unique adjustable features of the bed and proposed changing from a company selling mattresses to a company selling a big idea: SLEEP NUMBERS.
Sleep Numbers range from 0 to 100 and represent a person’s ideal combination of mattress comfort. It’s a new way to quantifiably measure personal comfort.
The Sleep Number concept was the platform for a total relaunch of the Select Comfort company. A new visual language that leverages the bed’s patented, digital remote-control display was developed and ultimately integrated into every element of communication, from advertising and store design to collateral and employee materials.
Brand Identity
Brand Design
Print Collateral
Web Design
Advertising Campaigns
Instore
Art Direction- Photography
Graphic Design
Marketing Online/Offline
Signage/Display Banners
National Events & Booths
Outdoor
Packaging
Employee Uniforms
Auto Trucks
Project Management
Brand Guidelines