It's Edible
Packaging Design
Retail Signage
Advertising
Logo Design

Looks Good Enough to Eat

When it comes to food packaging and advertising, you could say we’ve spent our time in the kitchen. Our years of experience handling a multitude of clients across a number of different sub-categories have helped us perfect one simple rule: it must look good enough to eat.

Freakin' Nuts for French's

Below is a snapshot of a comprehensive design exploration for a new and unusual French’s snack food. Our exploration encompassed targets ranging from teen boys to a more conservative, mature ‘snackie’ audience the graphics addressed multiple flavors and product names.

This case study is a favorite of ours, as it demonstrates our multi-disciplinary contributions, including competitive research and analysis, naming, logo and package design, and dynamic presentations.

Live Better.
In-Store, Seasonal Graphics and Packaging
The Walmart Creative Team focused on in-store signage and seasonal graphics nationwide. The concepts went beyond dramatic overhead archways in the “action alley” aisles to an unprecedented unification in look and feel for retail merchandise, food products, private label packaging, third party displays, plus fresh bakery items and holiday-themed partyware.

What We Did

Art Direction for:

In-store Signage

Aisle Displays

End Caps Displays

Point of Sale

Product Concepts

Product Packaging

Partyware

Bakery

Photo Shoots

Art Direction for:

In-store Signage

Aisle Displays

End Caps Displays

Point of Sale

Advertising and Outdoor

Bally’s Total Fitness Members Do Something Good For Themselves. 

Lean Cuisine and Stoffer's, agency clients during my time as Design Director at Euro RSCG New York, now Havas Worldwide, partnered with Bally’s Total Fitness. The partnership put the brand face to face with its core audience of health-conscious consumers.
 
We were asked to create a retail campaign that would take full advantage of this unique marketing opportunity to sell the food product in the gyms. Adapting the imagery and tonality of the Lean Cuisine advertising, we created compelling graphics and headlines that effectively reached and enticed this target. To accommodate various floor plans, we designed a variety of communication materials (posters, TV danglers, window decal’s mini-clings, and display cards) to promote national awareness throughout multiple gym locations. 
The results were a booming success with product consistently selling out.
Subway
For Subway there were quite a lot of instore and promotional materials created. The graphics created accompanied the "Gerad," and "Eat Fresh,"
TV and print advertising campaigns.
Logos
Merchandising
Signage
Retail events
Booths and materials
Photoshoots 
Art Direction
Design
 
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We love to collaborate with ambitious people.

Let's build something together.

nicholefowlerdesign@gmail.com

Call: 323-929-7317

 

California

©2020 Designed by Nichole A. Fowler