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WHERE
ARTISTRY
MEETS INNOVATION
PLACEholder
DESIGN
THINKING
During my time with TRA, we participated in naming, designing, and art-directing three books written by the company CEO and thought leader. The books focus on incorporating Stanford's Design Thinking approach. The messaging was created to inspire healthcare leaders and executives to become innovators by fostering innovation within their own organizations.
We also developed print and digital promotional materials and messaging to support the launch of each book.
What we did
Brand Collaboration
Creative Direction
Competitive Analysis
Brand Audit
Brand Positioning
Brand Architecture
Branding Strategy
Sub-Brand Development
Brand Personality
Brand Tone-of-Voice
Brand Direction
Naming
Brand Identity
Logo Design
Print Collateral
Web Design
Advertising Campaigns
Space Design
Art Direction-Photography
Copywriting
Graphic Design
Marketing Online/Offline
Clothing
Signage/Display Banners
National Events & Booths
Social Media
Blog/Article Strategy
Video & Webcast Direction
Script Writing
Personal Styling
Campaign Strategy
Animated Graphics
Content Strategy
Oversee Vendors
Project Management
Brand Guide
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